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DW Coaching

Surpass your Limits

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"Some dream of success, while others         make it happen."

                                                W. Huizenga

At DW Coaching, it is our singular goal for each client to 'surpass their limits' to unlock their full aspirational potential. By choosing DW Coaching you are choosing to break free of psychological blocks, anchors and ceilings.  You are choosing change, ambition and advancement. Be it business or the individual, we provide a uniquely personalised touch that is fresh, progressive and leading-edge to give you an inspirational coaching experience to achieve long-lasting transformation. 

Specialising in three areas: Executive Coaching; Business Consultancy and Life Coaching, we have a proven track record for delivering coaching to a high standard and achieving results.  Practising firmly within the Global Code of Ethics for Coaches, makes DW Coaching a company you can have complete trust and faith in.

Unlock the door to your true potential...

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Diana Wilson


As a professional educator with almost 20 years’ experience, and one who has held highly demanding teaching roles from that of Classroom Teacher to Assistant Headteacher, the golden thread that ran through all I did was my innate desire to help others, young and old.

Driven by my lifelong passion to assist people to achieve their goals through positive change, I added to my professional teaching qualification, qualifying as a Psychodynamic Counsellor and Life and Performance Coach with the Centre for Coaching.

In December 2019, I took the decision to move, full-time, into coaching and leadership development. What led to this was me finally embracing the consistent feedback received over the years from colleagues, clients, students, family and friends, such as:

‘I find it easy to talk to you’; ‘I feel calm around you’; ‘I feel secure with you’; ‘You actually listen like you're really interested'; 'You were born to do this.'

These comments resonated with me because I not only cared but I was indeed interested in each individual and their organisation. I have in my various roles always coached people and helped them use their own resilience and available support structures to achieve long-lasting change.

At DW Coaching, you will be getting a principled, qualified and passionate coach, trainer and facilitator. We will help you succeed in achieving your fullest growth potential and, during your journey, realise what makes you the unique person you are and what you are capable of achieving.

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Surpass your Limits

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Executive Coaching


Optimising the performance of senior managers and high potentials


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I must express our gratitude to Diana for the benefit of her leadership and business experience.  Her support and guidance over the past years has been invaluable and contributed positively to the growth and expansion of the work of SteerRight to other local councils and schools across London...organising workshops that brought council workers, health & social care professionals, carers and local councillors to reflect and dialogue together...

J. Udie & D. O’Brien - SteerRight


                                                                         DW Coaching, founded 2020


Registered business name is DW Coaching Limited.  So called after the founder, Diana Wilson.  The name shall remain as such in line with the banking account created and operated under said name.


DW Coaching is a Limited Company that seeks to:

  • Support businesses, organisations and individuals to reach their full potential be it performance or in life through the delivery of innovative, inspirational, engaging coaching

  • Accelerate organisational and personal progress in coachees to bring about transformational change and impactful improvement

  • To deliver exceptional cognitive behavioural coaching that strictly adheres to the EMCC Global Code of Ethics for Coaches, Mentors and Supervisors.  Thus, DW Coaching is firmly committed to practicing professionally and responsibly at all times to ensure we are operating from a place of excellence


DW Coaching operates using an affiliate coaching model.  DW Coaching coaches and affiliate coaches are robustly vetted through a ‘safer recruitment process’.  Approved coaches will have met the following criteria to work with DW Coaching:

Qualifications:  Accreditation, hold a diploma in coaching or a certified qualification in their specialist modality such as Executive Coaching, Life Coaching, Stress Management Coaching, Wellness Coaching, Relationship Coaching

Training:  Trained to a very high standard by the reputable Centre for Coaching, Faculty of Coaching Psychology; British Psychological Society approved

Practice Hours: Hold a minimum of 100 practice hours

Membership of a Professional Body: Full membership with a reputable professional body such as the Association for Coaching (AC), International Coach Federation (ICF), European Mentoring & Coaching Council (EMCC), Association for Professional Executive Coaching and Supervision (APECS), International Society for Coaching Psychology (ISCP) or the British Association for Counselling and Psychotherapy (BACP), to competently practice as a coach

Supervision: Are in regular supervision with a trained supervisor that is a suitably experienced practitioner, for at least 1hr 30minutes every six weeks, commensurate with their experience

Insured to Practice: Insured to practice holding both Professional Indemnity and Public Liability insurance

Ethical Practice: Adhere to The Global Code of Ethics (TGCE) or similar code of ethics as per their professional membership body

Data Protection Act (2018) and GDPR: Evidenced the importance of GDPR and the necessity to secure and store clients’ notes in accordance with the Data Protection Act (2018)

Coaching Environment: The ability to appropriately host online and in person sessions free from any visual and/or noise distractions that may interfere with the coaching experience

CPD: Committed to continuous professional development to keep their coaching fresh, innovative and current

DW Coaching Governing Bodies

  • DW Coaching is registered with the Information Commissioner’s Office to observe the practice of confidentiality

  • Bound by the Global Code of Ethics for Coaches, Mentors and Supervisors

  • Full member of the Association for Coaching

  • Affiliate member of the ISCP – International Society for Coaching Psychology

  • Professional Indemnity and Public liability insured

  • Coaches are enhanced DBS checked


  • DW Coaching is committed to the safeguarding of all clients

  • Coaches will not practice outside their experience or level of competence

  • Coaches will at the point of contracting, make clear that sessions are strictly confidential, and that confidentiality will only be breached in extreme circumstances such as if the client is a danger to themselves or another

Alteration to the Constitution

This constitution will not be altered in any way or rescinded without careful consideration and then only in line with governance and in the best interests of DW Coaching clients

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